Publishing

Demystifying ebook formats: what every self-publisher needs to understand

Publishing your own work these days is ridiculously easy compared with the ‘olden days’ (aka the twentieth century). Pretty much anyone can compile an ebook and have it for sale, or giveaway, within hours. However, if you have something you think would be worth publishing – an ebook, an e-brochure, a collection of blog posts – you will quickly find that navigating the e-publishing world can be like swimming in soup.

One of the most confusing aspects of e-publishing is the variety of file formats available. Do you publish your ebook or other e-work as a PDF file, an EPUB file or in ‘Kindle’ format? Or all three? Or something else?

It’s important to understand that there is no right answer to this question. The format(s) you choose will depend on what you are publishing and how you want it to be received by your readers.

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Add pictures to your writing … without breaking the law

Out there in internet land, there is a widely held belief that images found using Google’s image search function are ‘public domain’ and free to use. This is wrong, and thinking otherwise could be costly.

Finding a photo or diagram on Google does not mean that you can freely use that image in a Word document or Powerpoint slide, on a webpage or on your blog, nor anywhere else. The same goes for any other image, piece of writing or piece of music, for that matter. 

You wouldn’t steal a shirt from a clothing store just because you can pick it up and try it on. Re-using anything you find on the web just because you can copy and paste it is no different. At the very least you should be aware of your right to copy that content before you do.

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